Visits to the pub for a glass of real ale with its British ingredients are helping to boost the local and national economy.
Every pint ordered gives a lift to the nation’s booming brewing industry, and helps to create jobs and keep local pubs open according to the newly published Cask Report. It shows that each job in brewing generates 18 jobs in pubs, one in agriculture, one in the supply chain and one in shops.
At least three new breweries are opening every week, taking the number to more than 1,700. Between them, they are producing over 10,000 different cask ales a year. With the increasing adventurousness of brewers, and growing experimentation with beer styles, choice has never been better.
Almost half of Britons and 70% of real ale drinkers recognise the vital role cask ale plays in supporting the economy. Awareness of its artisan production using British ingredients is growing.
“Virtually all cask ale brewers use barley grown and malted in Britain,” says Paul Nunny, responsible for creating the report. “They create a fresh product with live yeast, no added gas and limited shelf life. A second fermentation in the pub cellar is needed to complete the brewing process. That’s why cask (real) ale is unique to the pub and can’t be bought at the supermarket.”
To underline the contribution brewing makes to the British economy, the Cask Report points to capital investment being made to expand beer production, modernise equipment and enlarge premises. SIBA, the organisation representing independent breweries, says that 12% of its 840 members are investing over £50,000 and a further 10% over £100,000 this year. This represents a minimum of £13 million on capital projects alone.
Nunny added: “The Report shows that this entrepreneurial sector of the British economy is creating value across the supply chain, including manufacturing and engineering, creating jobs and supporting crucial social networks and local pubs.”
You can download a copy of the report here.
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